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We teamed up with Nätmat to help them communicate their vital services during corona to PRO's elderly 70+ audience.

At a time when staying safe and indoors is top priority for all elderly citizens it was vital that the ins and outs of online shopping was made simple and clear to understand, in a fun way.

Mission: To combine humor and imagery from the past with a clear message from the present.

 

Oh, and something visually rich and memorable :) Thx

APPROACH

We love found imagery and this is where we put a large part of the project's time and energy. 

Even if this was an infomercial we wanted to stay clear of the pitfalls of being predictable, slow and non-Future Me.

Therefore we voted on a more unexpected, high-paced, acceptably weird, communicative and funny approach.

Hold tight!

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"Above and beyond our expectations... thanks."

NÄTMAT

AND THE RESULT...